Predictions that are based on real and realistic values and information give the best results .

Sales history

Selection of stat models

Product grouping/ segmentation

It ils better to adresse the defference between centralized and decentralized co configuration and find which is better to implement in your system

Hi,

I suggest this valuable article below:

"Challenges and Opportunities in Multichannel Customer Management"

Scott A. Neslin, Dhruv Grewal, Robert Leghorn, Venkatesh Shankar, Marije L. Teerling, Jacquelyn S. Thomas, Peter C. Verhoef

Following.

Dear Mhmd,

Channel integrating have two base one is online and another is offline. Channel integration refers to strategies aimed at consolidating customer information and its use to provide an all-encompassing view of the customer. Multi-channel or integrated channel selling or marketing is a strategy that offers customers multiple ways to buy products or services from a specific brand. The benefits of a successful multi-channel approach are numerous. Specifically, a multi-channel sales strategy allows a brand to engage with customers, increase average basket size, drive repeat transactions and grow customer base. Strategic trends are driving the next wave of supply chain evolution, creating different challenges and opportunities in industry sectors and services.

Forecasting e-commerce trends is watchful

1. Real-Time Shopping Customization

2. Artificially Intelligent Customer Service

3. Predictive Sales Analysis

4. Same-Day Delivery

5. Increased e-Commerce Usage

6. Use of Blockchain

Channel integrating e-commerce new trends into an existing multi-channel strategy; make sure that efforts are spread evenly between social media marketing, email marketing, physical and print advertising, mobile-based marketing, online and traditional video marketing and live events marketing.

Refer this site; this may be quite useful for case study.

1.https://www.researchgate.net/publication/241846967_Does_Online_and_Offline_Channel_Integration_Work_in_Practice_1

2.https://www.ey.com/Publication/vwLUAssets/EY-re-engineering-the-supply-chain-for-the-omni-channel-of-tomorrow/%24FILE/EY-re-engineering-the-supply-chain-for-the-omni-channel-of-tomorrow.pdf

Ashish

Thanks Mhmd.