Keyword Analysis
Keyword analysis uncovers frequently occurring terms and themes within a dataset, helping to identify research trends, gaps, and emerging technologies. This step involves mapping keywords to visualize research clusters.
Example:
Using VOSviewer, analyze keywords like "biocompatibility," "dental implants," and "minimally invasive dentistry." A PubMed-derived dataset might highlight the prominence of specific terms over time.
In an analysis of 2020–2023 publications, keywords associated with "Minimally Invasive Dentistry" include:
- High Frequency Keywords: "tooth preservation," "caries management," "laser dentistry."
- Emerging Terms: "bioactive materials," "nanotechnology."
For example, the article:
- Authors: Salazar M., Jones T. Title: Nanotechnology in Minimally Invasive Restorative Dentistry. Journal: Dental Materials, 2022. DOI: 10.1016/j.dentalmat.2022.08.009
Keywords can be mapped to demonstrate research growth in bioactive materials and their impact on dental restoration.
- Monitoring the highest ranking keywords can provide useful information. Modern SEO tools and analytics platforms such as Google Trends, Ahrefs, and SEMrush can provide valuable data on which topics are generating the most interest.
- Keyword analysis helps to determine which issues and topics are most in demand at the moment, which ones are trending in popularity. This allows not only to confirm the relevance of the selected topic, but also to identify potential aspects for in-depth study.
- In addition, analyzing the interest of specialists in a dental topic with the help of these tools can reveal geographical and demographic features of queries, which is especially useful when writing papers focused on a specific audience or region.
- Evaluating trends and popularity of queries can also help in determining the best time to publish a study so that it finds its readers and generates the most interest.
- Analytical tools are a powerful set of methods for determining the relevance of a research topic. They provide a comprehensive view of the current state of the research field, the interests and needs of the population, and the future prospects for the chosen topic.
- By studying the keywords your colleagues use, you can learn more about their problems, desires, preferences, and expectations. This can help you create content and offers that are relevant and valuable to them.
Bibliometric analysis has recently become a popular and rigorous technique used for exploring and analyzing the literature in business and management. Prior studies principally focused on ‘how to do bibliometric analysis’, presenting an overview of the bibliometric methodology along with various techniques and step-by-step guidelines that can be relied on to rigorously conduct bibliometric analysis. However, the current body of evidence is limited in its ability to provide practical knowledge that can enhance the design and performance of bibliometric research. This claim is supported even by the fact that relevant studies refer to their work as ‘bibliometric analysis’ rather than ‘bibliometric research’. Accordingly, we endeavor to offer a more functional framework for researchers who wish to design/conduct bibliometric research on any field of research, especially business and management.
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