Facilitating conditions constraint in UTAUT model isn't significant as a determinant to usage behavior. Does this mean that the data is wrong?

15 April 2017 1 9K Report

In a paper based on the UTAUT model, the facilitating conditions constraint isnt significant with regard to usage. Can I still publish it?

I am yet to come across a paper where FC was not significant

Muhammad Shoaib Ahmedani

Yes, you can present this paper highlighting your findings.

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