I am working on this significant area of print media. Using words borrowed from other languages in the news stories of newspapers frequently have to some or greater extent impacts on their readers that undoubtedly bring the media credibility discourse down.
How should i execute this one with content analysis technique? and if anybody has ideas related to this can frankly share and confer about as well.
I think you can apply concordance analysis of the words in question in your data on the ones hand and on the newspapers corpus available online. You can discover the words that have metaphorical implications and in what way they appeal to readers. this is just an example. You may find some more interesting features to investigate.
Thought-provoking project. It would be useful to know more about your focus - e.g. are you interested in doing a discursive and qualitative analysis of this theme? If yes, I may be able to send you a related publication before too long.
Credibility is all embracing, ranging from the contents to the source. Your readers may not observe code switching but may doubt sources that are not credible
Hi,
I do not see why code-switching should hamper the newspaper credibility. As to your research, I think that firstly you could assemble all terms that you define as
"code switching" and then design a questionnaire that will be distributed to a sample of newspapers' readers, asking them to express their opinion on these terms.
@Avishag Gordon, a questionnaire on code switching may have linguistic and sociological variables. I still think the problem for consideration should be the contents. Therefore a content Analysis will provide the desired outcome
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