Over the years, Total Quality Management (TQM) has pervaded the thinking of many higher education managers. This concept is a product of the market ideologies of the 1980s and the corresponding managerialism, which went with them. In that respect are different opinions about TQM, some people see it as a way to achieve competitiveness and some others look it as a management style/fashion. Despite the special features of higher education as a set of activities based on the creation and dissemination of knowledge and understanding, does the rhetoric of TQM work in Higher Education (HE) context? I mean, is there evidence that it is really working? Why or Why Not?