Do you think that the new media coverage increases the objectivity of the media and information provided to the public?
However, in recent years, on the basis of the development of behavioral economics, there are more and more data and results of research carried out, that unfortunately there are many examples suggesting the irrationality of some economic decisions.
Often, consumers make unnecessary purchases based on an efficiently carried out advertising campaign for products or services.
Perhaps consumers are more and more often susceptible to the impact of effective advertising campaigns, in addition to traditional media, also in new online media, including on social media portals, where viral marketing is widely used.
Often in advertising campaigns, specific products and services are presented as unique, innovative or having such features as opposed to the substitutional offer of competition.
The message that is not always formulated in the advertising campaign is truthful, but some consumers may receive such a message as objective and this translates into an increase in the sale of a specific, effectively advertised assortment.
Do you agree with my opinion?
Please reply
The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:
Article THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND...
I invite you to discussion and cooperation.
Best wishes