At a time when public subsidies are running low, the need for schools and universities to break-even is growing strong.
It would be easier if the marketing of the school was shared by all the staff and this requires proper incentives.
Noman Mohammad
Dear Arvind,
Seems like a great idea, however it is a bit far-fetched to expect academicians involving themselves into marketing and promotions. Marketing and academics are specialized areas best left with specialist of the respective field. Financial incentives can still be shared based upon the performance of all the staff members of the institution.
Regards.
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Dinesh Kumar
In India, universities expect that faculty assist in marketing but sharing of financial benefits is a no-no.
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