- "Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands", (Monica Khanna, Isaac Jacob, Anjali Chopra, 2018)
- "An applied predictive modeling of brand equity inducing social media brand-related engagement", (Bruno Schivinski, 2018)
I'm a master student at the Faculty of Economics of University of Porto. I contacted the authors directly, but no reply so far.
Hope that someone has a way to acess it and help me.