Since I'm writing on my master thesis at the moment, I wondered if anyone of this community already conducted a study about the impact of display advertising regarding:

- brand awareness

- brand recall

- ad awareness

- ad recall

- purchase intention

My professor adviced me to use an already existent questionnaire from an empirical study, but so far I couldn't find a publicly accessible one. If anyone could help me out with that I would be really grateful!

Best Regards,

Stefanie

More Stefanie Gruber's questions See All
Similar questions and discussions