Since I'm writing on my master thesis at the moment, I wondered if anyone of this community already conducted a study about the impact of display advertising regarding:
- brand awareness
- brand recall
- ad awareness
- ad recall
- purchase intention
My professor adviced me to use an already existent questionnaire from an empirical study, but so far I couldn't find a publicly accessible one. If anyone could help me out with that I would be really grateful!
Best Regards,
Stefanie