There are some opinions urges that blogs aren't classified as a social media because of it's characteristics are different from other social media.
To answer this, we must go back to the original definition of a social network, which goes back hundreds of years. It is a social structure made up of "nodes” (people or organizations) connected by one or more specific types of interdependency, including friendship, kinship, common interest or dislike, financial exchange, sexual relationships, relationships of beliefs, and knowledge or prestige.
Of course, it is possible for a blog to have NO interaction and be only an online diary. However active, vital blogs have extensive replies, feedback, comments, and interaction. Modern blog platforms, like those in Tumblr, feature extensive re-blogging of the posts of others.
This interactive nature based on the common interests in the subject matter of the blogs certainly makes blogging qualify as social media...depending on HOW the blog is used and followed by others.
Try this journal article - ethnographic study of blogging as a social activity. Provides some useful insights into motivations for blogging and reiterates some of the points made by respondent number two concerning interactivity.
http://psych.stanford.edu/~mgumbrec/Blogging_as_Social_Activity.pdf
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