There are many cases in NLP when computational approaches that generate questionnaires or surveys are necessary. For example, in storytelling or serious games or tutoring systems. I wonder if somebody has performed a corresponding research.
I was looking for papers related to language tutor-related question generation (which might be slightly different from what you are looking for) a while ago, so my conclusions might be outdated. Basically what I found was quite narrow and didn't fit context-processing needs of mine.
Have a look at
http://www.aclweb.org/anthology/W16-6609
http://ieeexplore.ieee.org/document/6996216/
berlin.de/pubs/2014/iccsama/automatic_question_generation_for_educational_applications_the_state_of_art.pdf
http://www.cs.cmu.edu/~ark/mheilman/questions/papers/heilman-question-generation-dissertation.pdf
When it comes to surveys, there are several attempts in specific fields and for particular tasks:
Conference Paper Automatic Generation of Questionnaires for Supporting Users ...
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.218.5149&rep=rep1&type=pdf
Article Automatic question generation for supporting argumentation
https://cses.informatik.hu-berlin.de/pubs/2014/iccsama/automatic_question_generation_for_educational_applications_the_state_of_art.pdf
https://pdfs.semanticscholar.org/e345/9bb8a6b18ac8faa48225ee70aa6f0729192c.pdf
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