Let's assume you study 3 factors using a full factorial design (8 experiments). As a result you get that Factors A, B and the interaction ABC are significant. What is the best way to reduce the model? 1- Keeping all factors in it (no reduction at all) 2- Keeping only the significant factors and interactions 3- Maintaining the hierarchy 3a- Keeping the factors that are included in any significant interaction: in this case it means the reduced model should have A, B, C, and ABC. Including C even though it is not significant, because the interaction ABC is there. 3b- extending the hierarchy to all "daughter" interactions also: meaning that additionally we would include AB, BC and AC in the model even if they are not significant because ABC is there (The outcome of 3b, in this example, is similar to point 1 resulting in no reduction at all, but it doesn't have to be the case when more factors are used).