The main idea of modern recommender systems is to recommend you items similar to your profile. Your profile is calculated by your history (your favorite movies, items bought in online shops, articles suggested by Facebook...). Sometimes it is almost ridicules, especially when you have just bought let say a hydration pack but contextual advertising proposes you other hydration packs. If you like a movie, IMDB suggests you only similar movies. You do not have an opportunity to discover something new. Do you think that is a major drawback of modern recommender systems? I would appreciate to have your opinions.

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