Journal Impact Factor though depict circulation and citation of a journal, yet is being considered an important factor in measuring achievements of researchers. Consequently researchers are diverting their attention to the topics of interest or procedures that ensure publication of their articles in high impact factor journals. I personally know many researchers who try to include HPLC, SDS-PAGE and PCR even the investigations may be accomplished without using these techniques. I don't undermine the scope of molecular techniques, yet there are numerous alternative procedures which if utilized may yield good results.

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