Traditional vehicles of marketing are becoming less and less effective to communicate effectively with a company's target market. Innovative methods of marketing and communication need to be considered and implemented.
Do you think gamification is the way to go? And why? What industry do you think would benefit most from a gamification-based marketing strategy?
There are many successful examples of using gamification by the retailers.
Capitalizing on their target audience’s competitive nature, the NikeFuel program brought together runners, trainers, and athletes alike — over 18 million of them in fact. The idea behind the digital program was to allow users to post their best times, tracking their progress, and challenge friends and family to increase fitness and meet goals. And the rewards that Nike offers.
Der Kaukap,
Interesting area. Please use the following links.
Article Pilgrimage tourism-past, present and future rejuvenation: a ...
Article The significance of pilgrimage tourism to sustainable develo...
https://www.academia.edu/12252237/Religious_Tourism_Pilgrimage_and_Cultural_Tourism
https://www.emerald.com/insight/content/doi/10.1108/TR-04-2019-0130/full/pdf
Good Luck
Athula Gnanapala
Dear,
By using gamification in marketing, you are basically telling your customers that your brand can be fun, different and creative while maintaining all its quality characteristics. Recently, marketers use more gamification techniques.
Gamification in business (5 important advantages):
1. Increasing audience interaction with the brand through gamification
2. Collect data and information from the customer
3. Targeting Generation Z (new generation)
4. Maintaining the relationship with the consumer and creating loyalty
5. Increase brand awareness
It can be applied in marketing, the industry to best fit is two in my view that's education and e-commerce (wholesale and retail).
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