It seems almost a truism that social media can have a persuasive effect on its users. Do you know any studies (in HCI) that explicate how social media features afford persuasion? Or of intervention studies where social media or similar systems were used to promote behavior change?
You might find this one interesting:
Oduor, M., & Oinas-Kukkonen, H. (2015). A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users. In Persuasive Technology (pp. 241-252). Springer International Publishing.
You might find this one interesting:
Oduor, M., & Oinas-Kukkonen, H. (2015). A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users. In Persuasive Technology (pp. 241-252). Springer International Publishing.
You might try looking for social media marketing studies. They certainly affect behavior change.
Try these papers:
https://www.researchgate.net/profile/Annie_Lau2/publication/51662040_The_Role_of_Social_Media_for_Patients_and_Consumer_Health._Contribution_of_the_IMIA_Consumer_Health_Informatics_Working_Group/links/54dcb1140cf28a3d93f84972.pdf
http://www.hcitang.org/uploads/Teaching/2011-purpura-fit4life.pdf
http://publications.tno.nl/publication/102481/hZJdpE/langley-2010-exploring.pdf
Chapter The Role of Social Media for Patients and Consumer Health. C...
There's work in persuasive technologies that would be really useful here. Oinas-Kukkonen is a leader too in the field.
We have some publications in the space you might find useful;
J Gold, AE Pedrana, R Sacks-Davis, ME Hellard, S Chang, S Howard et al (2011) A systematic examination of the use of online social networking sites for sexual health promotion, BMC public health 11 (1), 583.
A Pedrana, M Hellard, J Gold, N Ata, S Chang, S Howard, J Asselin, O Ilic, et al (2013) Queer as F** k: reaching and engaging gay men in sexual health promotion through social networking sites, Journal of medical Internet research 15 (2)
R Lederman, G Wadley, J Gleeson, S Bendall, M Álvarez-Jiménez (2014) Moderated online social therapy: Designing and evaluating technology for mental health, ACM Transactions on Computer-Human Interaction (TOCHI) 21 (1), 5
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