i think that there many things drive us to differentiate between a social media performance and site performance especially when we discuss determination of clients needs or behaviour understanding
Digital marketing is broader and inclusive of social media marketing, among a number of other factors such as website, video, SEO, etc.
Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.
The difference between digital marketing and social media is that social media marketing is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true, there are many more channels to utilize in a digital marketing campaign.
Social media mkt is just one form of digital mkt. Other digital mkt channels can include paid media (such as search engine ads and sponsored banner ads on relevant websites) and owned media such as a brand’s official website. Hope this helps.
Digital marketing is much broader concept than social media marketing. SM marketing is just a part of digital marketing, a communication tool
Social media marketing is a small part of digital marketing.
Digital marketing is broader term which includes Affiliate marketing, content marketing, influencer marketing, social media marketing, SEO, SEM etc...
Along with social media marketing, digital marketing includes various other strategies like email marketing, search marketing, display advertising (through pop-ups etc.), website marketing, content marketing, influencer marketing. However, social media marketing is most commonly used strategy of digital marketing.
Digital marketing simply puts together marketing through all digital channels whether internet-based or non-internet-based
Social media Marketing is a segment of digital marketing.Thus DM is broader which includes, email marketing,Media Marketing and so on
one of the digital marketing activities is social media marketing, in other words, digital marketing is at a higher level than social media marketing.
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