Nowadays Social Media has become a platform for e-vendors to market their products.. Do u think this marketing strategy has an impact on buyers purchase decision ?
E-shopping is the new trend that is driving some traditional department stores out of business. Social media plays a role. More people display brand name clothes, shoes, and other accessories over the social media. Which in turn changes consumer behaviors.
I strongly believe it does affect consumer preferences or choice. Electronic marketing is one alternative and current trend now and hence, we can say it does
In fact, the main brands have presence through multi-channel strategies in most social networks.
i think , yes.
https://journals.najah.edu/media/journals/full_texts/6_2Mdr5rA.pdf
Yes offcourse
Most companies target their products to consumers by advertising on social media through persons known as bloggers Which usually pocess high number of followers .. the followers admire their life style and tend to copy their habits and posesions even if they donot need them leading to buy many unnessesary things
Yes, social media is probably the most reliable way for companies to influence and attract potential customers. This marketing strategy is definitely responsible with influencing purchase decision
Yes! Please see the below given links.
Article Impact of Social Media on Consumer Behaviour
https://clutejournals.com/index.php/JBER/article/view/7623/7689
http://ictactjournals.in/paper/IJMS_Vol_3_Iss_3_Paper_6_576_586.pdf
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