The Diffusion of Innovation (DOI) Theory, developed by Everett M. Rogers in 1962, is a foundational concept in social science that explains how new ideas, products, or behaviors spread through a population or social system over time. Several key elements:

1. Innovation

2. Adopters

3. Communication Channels

4. Time

5. Social System

Diffusion of Innovation Theory - Boston University School of Public Health. https://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories4.html

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Q: How adopters can be categorised to groups in modern day Communication?

Q: How influence is measured by using DOI theory?

Q: Is DOI relevant to technology adoption only?

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