The Diffusion of Innovation (DOI) Theory, developed by Everett M. Rogers in 1962, is a foundational concept in social science that explains how new ideas, products, or behaviors spread through a population or social system over time. Several key elements:
1. Innovation
2. Adopters
3. Communication Channels
4. Time
5. Social System
Diffusion of Innovation Theory - Boston University School of Public Health. https://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories4.html
Fellows Researchers are requested to contribute in Question and Answers for Researcher community
Q: How adopters can be categorised to groups in modern day Communication?
Q: How influence is measured by using DOI theory?
Q: Is DOI relevant to technology adoption only?