Given there are 1000s of journals already, we do not need another new journal. Anything new would be for $$/ money.
Also, with a blank editorial board: http://www.springjournals.net/ijmvi/editors it is highly suspicous practice.
"SPRING" is trying to give a false impression of Springer and get into the publshing market. I would have believed if they were 'Screw', 'Nuts' but certainly not as SPRING.