Cultural Influences on Strategic Communication (Kim A Johnston & James L Everett) Referred to

Alveson M (2002) Understanding organizational Culture

Strategic Communication is a central device, organizations use to respond to environmental uncertainTy. The inherent nature of strategic response is premised on 2 key internal activities

1. Management to monitor and interpret environmental conditions.

2. Formulation of an appropriate response to that interpretation.

Scholars need to take a cultural perspective to understand the process and influences on decision making.However, there has been shortfall on exploring these factors from strategic communication angle.

Q: What are the likely cultural influences on organizational process of environmental interpretation and expectations and what are the implications of these cultural influences on implementation of strategic communication?

Q: Is it a reliable study and if affirmative, can this study fall under exploratory research?

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