Declining corporate longevity may be an interesting topic to examine from the perspective of business history. In the United States, for example, the average age of the large companies listed on the Standard and Poor's 500 (or S&P 500) is currently 18 years, down from 90 years in the 1930s, 60 years in the 1950s, and 25 years in the 1980s. Some have forecast that the corporate longevity of S&P 500 companies will be just 12 years by 2027 and that 50.0% of the S&P 500 will be replaced by others over the next 10 years if the churn rate holds. A shorter median tenure of just five years for chief executive officers in the world's 2,500 largest public companies has also become the norm, one year less than it was in 2013, because of board impatience. At the other end of the scale, statistics reveal that 51.2% of small businesses in the United States are 10 years old or less, 32.5% of small businesses are 5 years old or less, 31.4% of new small businesses exit within their first two years, and that 48.9% of new small businesses close within their first five years.
Another alternative would be to know, in certain items, how their variation has been in consumer preference and how disruptions occur.
History of Network Marketing, History of App-Based Marketing, History of Relationship Marketing etc is now interesting areas for history writing. Other tha that corporate history writing can be another dimension for research and intellectual exercise.
You should start with a literature review on the topic and then the ideas would come…
Many scholar have researched in it. For example https://www.hbs.edu/businesshistory
if you are seeing Business as a modern activity, it covers almost of all activities such as buying, selling, production and supply. therefore, you need to have an idea on what aspect of it you are interested. it is difficult to cover all those aspects too. you can narrow down to a time period. to get an idea, you will have to read literature on business history.
if you are interested to do research in updated concept historically, you can choose Evalution of fintech in the banking and financial sector.
"La evolución tecnológica empresarial y sus efectos en la contaminación ambiental"
The topic concerns how the process of regenerating a family business is to maintain business continuity, both regarding education for the successor and how the successor manages the business in a different era
https://www.emerald.com/insight/content/doi/10.1108/17511341211206861/full/html
Article Developing critical organizational history: Context, practic...
Article Research Strategies for Organizational History: A Dialogue B...
Family businesses open up a great field for the development of studies on business history, beginning with the pioneers, and as in cases it grows or decreases in the third generation, greetings, valued researcher.
The historical evolution of companies from local and international, depending on the strategies of their growth in technology and knowledge
Article Business history and international business
Article Towards a new business history?
https://www.cambridge.org/core/journals/business-history-review/article/schumpeters-business-cycles-as-business-history/1DC0EC607711AC185C1A004DA541F681
In the Smart Grids discussion, I suggest Silvast, Hyysalo, and Williams (2018), in Sustainability Journal, which became a book, "The Routledge Handbook of Smart Technologies - an economic and social perspective".
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