I'm interested to know the factors determining consumer preference for different mobile service companies. I've done a research work relating to preference for mobile phone brand 4-5 years back and placed the paper also on ResearchGate. But I want to study more recent papers on consumer preference for mobile service providers (MSPs). Kindly advise me a few useful papers.
Dear Arhan
So many factors influence the consumer preference on mobile services. These are such as contract period, customer services, rate of network coverages, calling charge, data allowances and usages, mobile hand set if it is for contract and so on... There are so many papers in emerald or can easily find out SSRN too.
Thanks a lot , Prakash jee. Inputs are valuable for me; I appreciate it. Could you kindly provide me with some of those relevant resources?
DEAR SIR, THERE ARE ARE SO MANY PAPERS AVAILABLE ON INTERNET. yOU CAN ALSO REFER MY TITLED, ' Buying Behavior and Brand Awareness In GSM Mobile handset Sector: An Empirical Study.,'. WHICH IS AVAILABLE ON WWW.CBSMOHALI.ORG,Biz n Bytes, Journal of Applied management & Computer Science,OCT, 2011 EDITION
Dr Sunayna Mam. Thanks for your input. The website you've mentioned has failed to open. Could you help me anyway? Regards
Dear Arhan, you will unfortunately only be able to access the first article (embedded below) if you have access to the particular journal. You may, however, get an indication of its contents from the abstract. It should be possible to access the second article via the embedded link.
http://www.inderscienceonline.com/doi/abs/10.1504/IJBIR.2015.070177
http://www.queensjdiexec.org/publications/qed_dp_277.pdf