I am interested in measuring citizenship behavior of residents of a particular society (City or a country for that matter). In literature 'organization citizenship behavior- OCB has drawn much attention. I found 3 sub-scales of OCB to be 'helping others', 'sportsmanship' and 'civic virtue' widely validated in different cultural contexts. Can we extrapolate this scale to measure citizenship behavior of a large social group, not confined by organizational settings, for example residents of a town? Or is there any alternate measurement scale available to gauge the general citizenship behavior of citizens.
Please guide.
Thanks.
Salman.