You can review the continuation of Nike case analysis on my blog (www.emfps.blogspot.com).

In this article, I have depicted below concepts:

1) Capital Asset Pricing Model (CAPM)

-Is there any interaction between beta (B) and share price of Nike / S &P500 index?

- Geometric mean or Arithmetic mean. A paper submitted by www.mit.edu

- The adjusted beta in the reference with Blume's technique

2) The Constant-Growth Valuation (Gordon) Model

3) Appendix: My detail calculations to explain my spreadsheet about the cost of debt (Method (2): Based on calculating of IRR)