05 November 2021 1 2K Report

Can mirt exploratory factor analysis method be used for factor structure for marketing/management research studies because most of the studies that I have gone through are related to education test studies? My objective is to extract factors to be used in subsequent analysis (Regression/SEM) My data is comprised of questions like: Data sample for Rasch Factors Thinking about your general shopping habits, do you ever: a. Buy something online b. Watch product review videos online RESPONSE CATEGORIES: 1 Yes 2 No Data sample for graded Factors Thinking about ride-hailing services such as Uber or Lyft, do you think the following statements describe them well? a. Are less expensive than taking a taxi b. Save their users time and stress RESPONSE CATEGORIES: 1 Yes 2 No 3 Not sure

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