15 December 2020 1 4K Report

Hi, following the choice of Rindfleisch et al. (2009), my survey will use the participants' education (1 = high school, 4= postgraduate degree) as a marker variable to detect common method bias. But in my survey education only includes 4 options, which is different from Rindfleisch et al. (2009) that has 6 items.

Is this still doable to test CMV? Thank you so much!

RINDFLEISCH, A., BURROUGHS, J. E. & WONG, N. 2009. The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection. Journal of Consumer Research, 36, 1-16.

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