Dear , you have raised a critically important issue. Please try to get the attached documents if they may help you.

I hope you will share us your final document.

Good Luck!!!!

try literature on strategic marketing

seems you are arguing for sales or the sales force as a core competency

Have a look at Kevin Bradford's work. He has published several articles that could be helpful here.

Several studies on the topic revealed that Small and Medium Enterprises (SMEs) in developing countries have significantly lower productivity. This may be due to the traditional business practice of price competition , low product innovation and inability to give customer value as compared to medium and large organisation. Sales force competitiveness are the central point of discussion for raising firm competitiveness as this is only fueling the revenue for firms upgradation and meeting the competitiveness. following link may be useful

https://journals.lib.unb.ca/index.php/JCIM/article/view/434/723

file:///C:/Users/DSC/Downloads/9594-Article%20Text-36036-2-10-20160219.pdf

Hello,

The following links can hopefully provide you with the information you are looking for:

`1) https://ageconsearch.umn.edu/bitstream/19371/1/sp05si01.pdf

2) https://hrcak.srce.hr/file/229385

3) https://hbr.org/1975/11/strategies-for-high-market-share-companies

4) https://pdfs.semanticscholar.org/e6e4/7ce83ec5403ba3175356b5045bd67dcfb946.pdf

5) https://www.cjournal.cz/files/241.pdf

Best of luck,

R. Biria

Dear , you have raised a critically important issue. Please try to get the attached documents if they may help you.

I hope you will share us your final document.

Good Luck!!!!

Thank you all for your kind answers! I find all of them very useful!