Primary Factors affecting Consumer Purchasing Decisions are

1.Purchasing Capacity.(Money).

2.Market availability.(Supply).

3.Necessity.(need of a product).

Shajimonmj 20014.

You are missing the ATRN (Awareness, Trial, Reinforcement & Nudging) theory by Ehrenberg and Goodhardt.

Dear Maxwell Winchester,

Thank you very much for completing my list. I will be grateful if you share the reference with me. I need it.

dear Shajimon Mathai Joseph,

So many factors indeed. And it will varies among countries, demography, etc. For instance you may find different factors between developed and developing countries or between male and female.

Don't forget Behavioral Decision Theory - a blend of psychology and economics. A good place to start is Bettman's (1979) book - An Info Processing Theory of Consumer Choice, but there have been other important contributors both before and after (e.g., Newell & Simon, Payne, Kahneman & Tversky). Good luck.

Yes, how could I forget it. I read many papers on that topic. Thank you very much.

I think retailing uses the gravitation model. Any retailing text should discuss it.

Dear Ronald,

Yes, I read that when performed research on retailing. Could you provide the author and the year? I tried to search at my database, but I couldn't find it :)

Thanks in advance

There are also some recent studies on how responsibility, of the organization and of the consumers themselves, influences the purchasing decision. Still, I do not know of a study integrating these factors in a consumer behavior model. Maybe, the others researchers on the platform could help you on that.

Good luck to deepen the research!

Dear Alexandra,

thank you for sharing the information. I'd be grateful if you share when you find someday the study which integrating all those factors.

Best luck for your activities as well.

1- economic theory ( ADAM SMITH )

2- Utility Theory Lancaster model u=u(x)

Thanks dear Aree Ali

Review the book of Jagdish Sheth, he talk about many schools of marketing thought, also Consumer Purchase Decisions. Regards

Muchas Gracias estimado Camilo Andres Rojas

Anyway, he published more than 40 titles of book, which one? :)

Perdóna Olvidé darte el nombre, Marketing Theory: Evolution and Evaluation

I would highly recommend different approach to consumer decisions` theory and practice. Dan Ariely, see in the Wikipedia, can be good start, Reuben Pessah

Dear Reuben,

I surfed and read about Dan Ariely and all his works. He has done lot of researches and wrote many papers, but I couldn't find his theory related to consumer purchasing decision. I think the most popular of his works are "predictably irrational and the honest truth about dishonesty". Does anyone or both of them related to consumer purchasing decision?

Dear Hotniar,

Ariely's "Predictably Irrational" has examples of consumers' decisions and behavior. As much as I remember the book does include only limited explanations and theories. The book is based on academic work and publication that I haven't read but probably include some theory. I found that only reading the book can lead to evaluate the economic theory of consumer behavior with different more realistic approach.

Dear Reuben,

Many thanks. I haven't read those books either. I thought also that Predictably Irrational is most likely related to consumer purchasing decision. I'll try to read the book. This could be suitable theory to study purchasing decision of mobile gadgets in my country.

Kahneman and Tversky (decision making under uncertainty) would seem to have some applicable insights.

Thanks dear Kenneth for the suggestion.

Thanks dear Deepak Shah. Your contribution is much appreciated.

i think 'Theory of Planned Behavior' could be included, i did not exactly knew the author.

 Dear Fahad,

Yes, Theory of Planned Behavior could be one of them. The author is Icek Ajzen.

I think TORA (Theory of Reasoned Actions) by Icek Ajzen can also be included.

Dear Ratan Pandit,

Yes, off course. TRA could be one of them. Thank you for the suggestion.

There are two major types of decision making strategies used while making decisions

1 - Compensatory

2 - Non Compensatory

Each of these have further variants.

You can get more information from this paper by Bettman and others

https://faculty.fuqua.duke.edu/~jrb12/bio/Jim/48.pdf

You can also get a very concise idea from following link

https://www.decisionanalyst.com/whitepapers/decisionmaking/

In case you want any more information on this I would be glad to recommend some more papers.

Hope it helps,

Regards,

Dr. Atul

Dear Dr. ATul,

Thank you so much for very precious information and suggestion. Absolutely, gonna back to you for more information. Let me check all those links first.

Kind regards,

Hotniar

Fine

Welcome