I'm trying to make a list of various theories on consumer purchasing decision. I found these:
1. Range-theory (Volkmann, 1951)
2. Customer value-based theory (Alderson, 1957)
3. Adaptation-Level Theory (Helson, 1964)
4. Attribution theory (Kelly, 1967)
5. Reason action theory (Ajzen and Fishbein, 1980)
6. Internal reference price (Monroe, 1990)
7. Planned behaviour theory (Ajzen, 1991)
8. Black box theory (Keegan, Moriarty, and Duncan, 1995).
I remember reading gravitation theory somewhere (don't remember the author) and also trying theory and self regulation from Bagozzi, but couldn't find the papers.
I'll be grateful if anyone could add to the list.