It enhances the real value in marketing and sales effectiveness and increased sales and market share. To reach beyond marketing and sales communication to product development and other functional areas social networks are better tools. Therefore Social engagement through social media influences greater business impact in engaged companies

Data SOCIAL ENGAGEMENT IN E-COMMERCE

One method is direct enumeration by asking staff members how many hours and of what type of social media they have used, the other is indirect by estimating the internet costs and using an average social media propensity weightage for the organisation. SKM PhD QC FEPS (D)