i want to justify my findings that employees are more concern about their career opportunities than the favorable image of the firm.
Hello Yasir. Congrats for choosing an interesting question. I hope a paper of mine can be of some use to you. Congrats once again.
Kindly if u sent your paper to me on my id: [email protected]
much appreciated sir
Hello Yasir,
I think you might find helpful the following paper:
Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating Company: Dimensions of Attractiveness in Employer Branding. International Journal of Advertising, 24(2), 151–172.
Although it doesn’t address directly organisational image, it identifies and prioritize components of employer attractiveness – some of them are closely related to the image of an organization and some concern development opportunities.
Hi! I can't think of any offhand, but I would definitely recommending searching about Impression Management Behaviour vs Organisational Citizenship Behaviour. Those are the concepts that you're definitely looking at!
- Badges
- Science topic
- Similar topics
- Psychology
- Organizational Psychology