I am doing research on impact of advertising on children in family purchase decision making process.
I have sub divided the questionnaire into 6 sections.
1) Influence of television habits on purchase decision making
2) How type of content influence the purchase decision making?
3) How children cognitive abilities in understanding the advertisements influence the purchase decision making process?
4) How mediation of parents influence the purchase decision making?
5) How mediation of peers influence the purchase decision making?
6) How the consumer decision making sub processes influence the purchase decision making?
Does anybody have a validated questionnaire in measuring the impact of advertising?
Thanks in advance-
Dear Raju, (if I may)
I think you should have a direct question as to who makes the decision to go and purchase a product. Take the example of going to a fast food franchise for a burger. You would want to know if a child made the decision, so that you can target the ad directly to the decision maker. It seems to me that research has led Burger King and McDonald to use a king or clown in order to directly target the children-decision maker. Maybe you plan (have a multivariate technique) to extract this information from the 6 questions you listed.
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