Can Alexa be used as an Ai variable while researching consumer buying behavior in online shopping?

24 November 2024 1 9K Report

Please suggest me something if I have to use Ai as a moderator

Yes Alexa is powerful knowledge base and voice assistant that helps user discover best deals what they want to buy and many associated activities. Actually it is a good subject of research. You should carry out.

Research Questions:

Does Alexa improve or hinder online shopping convenience?
How do Alexa's personalized suggestions impact consumer trust and loyalty?
Are users more likely to make impulsive purchases via voice assistants?

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