1. Y. Odin, N. Odin, P. Valette-Florence (2001), Conceptual and operational aspects of brand loyalty: an empirical investigation, Journal of Business Research, Volume 53, Issue 2, 75-84.
2. M. Punniyamoorthy, M. Prasanna, M. Raj (2007), An empirical model for brand loyalty measurement, Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Issue 4, 222–233.
3. G.T Lau, S.H. Lee (1999), Consumers' Trust in a Brand and the Link to Brand Loyalty, Journal of Market-Focused Management, Volume 4, Issue 4, 341–370.
You could refer to the following study published by Emerald:
Anne‐Sophie Binninger, (2008) "Exploring the relationships between retail brands and consumer store loyalty", International Journal of Retail & Distribution Management, Vol. 36 Issue: 2, pp.94-110, Article Exploring the relationships between retail brands and consum...