Are there any studies on the relationship between "Employer Brand" and " Cognitive Neuroscience"?
Some ideas coud emergency of theses papers:
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences . Vinod Venkatraman , Journal of Consumer Psychology 22 (2012) 143–153
Brains and brands: developing mutually informative research in neuroscience and marketing
Tyler K. Perrachione ,
Neuromarketing, July ‐ October 2008, Pages 303-318
Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions, José Paulo Santos, Journal of Brand Management volume 19, pages735–757(2012
This article presents various market applications for neuroscience-inspired solutions
Spence C. Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research. Organizational Research Methods. 2019;22(1):275-298. doi:10.1177/1094428116672003
I think there are articles and books. I think you can find chapter in the book named " neuromarketing for dummies".
It is really useful and valuable book for consumer neuroscience.
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