In my view, your propose is really interesting. As I can see from your latest publications one of your research interests focuses on the concept of shared value in the tourism industry. Actually, I'm starting exploring a similar topic: "how to create shared value through corporate social responsibility".
My doctoral thesis focuses on the effect of corporate social responsibilty on consumer behaviour in the hospitality industry, but I´d like to expand my research interests.
I wish you the best of luck with your interesting line of research. Please keep me updated with your new publications.
yes I'm interested and also working on that topic. I would like to read your paper but I do not access to the journal from my library. Could you find a way to send me that (my email is_: [email protected]). Have a nice day, Giacomo
Thanks for your comments. I would be more than pleased to work with you in a paper about Corporate Responsibility, Shared Value and Responsible Tourism ! Will keep in touch :)
Dear Mark, I believe than practical implementation of sustainable tourism approaches strongly related to social responsibility of tourism market actors. In Russian it is not common practice to develop any social responsibility programmers. But the situation is changing with the arrival of big corporations on the market. So it will be interesting to research theoretical and practical issues of it, to estimate positive (or negative) impacts and so on…
I´ll start reading your thesis as soon as possible to know more about your research. Since I´m using structural equation modelling (SEM) in my articles, we may use this methodology in any empirical manuscripts...
In case you are interested I could deeply analyze this possibility.
Obviously, since I´m starting exploring these topics (how to create shared value through CSR), I could help you with the theoretical study.
Thanks for your message.. I would like to read your academic contributions. I think that we share same interests. I look forward to a fruitful and collaborative working relationship with you!
There is quite a lot of rather poor work on this topic in my view I am afraid - perhaps as a result of authors knowing more about one aspect of the topic than they do the other. Things are changing though. I would strongly recommend the work of Dr Rob Caruana at the University of Nottingham who is really producing some excellent quality work around consumer social responsibility in the tourism industry. That would be a very good starting place. Rob's webpage is at http://www.nottingham.ac.uk/business/lizrc_Publications.html
You can see work directly related to that in the papers by Mitchell, R and team. Journal of Macromarketing 2010 Sustainable Market Orientation - conceptual paper & Journal of Sustainable tourism - qualitative investigation of SMO in management of a national park. More research is on the way...