I am using NVivo 10 for Literature review and qualitative data analysis from various sources focusing on Social media, Video recorded, Voice recorded, Photographs and Documents.
For your social media, photographs and documents, I suggest to use QDA Miner instead of Nvivo. It's easier to use, faster, offers more computer assistance for coding and more advanced analysis features: http://provalisresearch.com/products/qualitative-data-analysis-software/