10 September 2017 2 8K Report

My project is to create and Entertainment Education program with the audience of 15-19 y o males in suburban America for the purpose of providing strategies to avoid internet addictions and risky behaviors such as distracted driving.

I want to know the beliefs, attitudes, and preceptions around what is cool, popular behavior for boys 15-19, primarily mid to high SES, predom white. What motivates them to use media and why? What would motivate them to NOT engage in media? What incentivizes them? I do not know the minds of the 2017male 15-19 and any tips on their value system would be appreciated. So far, I know sex and getting a car are on the top of their list!

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