Hi, Shannon:

Please take a look at the following two articles---you may find them useful:

1.The article (Spina, 2009) profiles fashion company Jil Sander AG. The company was founded by fashion journalist Jil Sander in 1968 in Hamburg, Germany, and its first women's collection was launched in 1973. Its brands include cosmetics, accessories and men's collection. Sanders has resigned as chairwoman and designer in 2004. Its sunwear and ophthalmic brands were introduced at the Vision Expo East in 2009!

2.The article (Born, 2010) reports on the business expansion of Coty Inc. with their succession of acquisitions. Chief executive officer (CEO) Bernd Beetz discusses his plans for broadening its global strength after acquiring Germany based Dr. Scheller Cosmetics AG, U.S. based skin care brand and nail enamel firm OPI Products Inc., and Chinese skin care brand Tjoy. However it mentions about the increased sales and profit of Coty in fragrance share, color cosmetics, and skin care brand across Europe and Asia.

• Spina, J. J. (2009). THE JIL SANDER BRAND VISION. 20/20, 36(3), 86-90.
• Born, P. (2010). Coty Extends Global Reach. WWD: Women's Wear Daily, 200(127), 4-1.

Hope this helps!

Nadeem

Hi Shannon, I am not sure if I did understand what do you mean be a not-local brand. However, Henkel (located in Duesseldorf) has introduced Syoss (shampoo) very successfully in Germany about 3-4 years ago. And the firm is rolling out this brand to other countries (e.g., Asian ones, see for example www.junipersjournal.com/official-launch-syoss.html)

Best regards, Doreen

Hi shannon!

I found this, maybe can help you to take decisions. This is about barriers to innovation in Germani. Just to identify principal points

The German reality shows as being the more frequent barriers: (1) the low budget; (2) the difficulty in recruiting adequate human resources; (3) the bureaucracy and (4) the poor cooperation between enterprises (Tiwari and Buse, 2007). Buse, Tiwari and Herstatt (2010) also emphasize the lack of the target market, bureaucratic constraints, and inability to find or decide for the better partner for strategic cooperation.

I attached (Tiwari and Buse, 2007) paper .

Best regards. Aída

https://www.researchgate.net/publication/305887180_Beyond_the_Border_Yellow_Goes_International

Article Beyond the Border: Yellow Goes International