A well-crafted strategic plan of an organization shows the destination where it wants to find itself sometime in the foreseeable future. Without having such a plan, normally an organization is believed to move nowhere, virtually resembles to a ship that sails without a captain. Understanding these, many organizations develop strategic plans YET lots of limitations in terms of measuring intended results, or in terms of stating strategic themes in measurable fashion. Efforts are seen in literature, for instance about 'objectives' in strategic plans should be SMART (Specific, Measurable, Attainable, Realistic and Time-bounded). For me, being SMART is necessary but not adequate; so for years (especially in my management lectures) I suggest objectives to be a kind of SMARTER (Specific, Measurable, Attainable, Realistic, Time-bounded, Extending (Evolving), and Rewarding). However, in my understanding, still the question of 'Strategic Measurement' is not satisfactorily answered. Any better approach, framework or tool other than Balanced Scorecard to deal with measurements in Strategic Management in the context of institutions?

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