Millets are often more expensive than other staple grains, making them less accessible to low-income consumers. Addressing affordability through government subsidies or market interventions can increase consumption. The millet processing machines available in India have a low recovery of 70-80% of grains and this becomes a challenge for the millet processors. Due to less efficiency, the output has more un-hulled and broken grains. Dehulling efficiency of millets is affected by the impeller speed.Barriers to millet consumption: Low procurement: In May 2022, central stocks had 33 million tonnes of rice and 31 million tonnes of wheat, but only four lakh tonnes of nutri cereals. This shows very low levels of procurement. Declining area under cultivation: The decline in the area under millet cultivation. The constraints affecting harvesting and threshing operations which influence the quality of the product are: the moisture content of the grain at harvest time, the maturity of the crop, the type of plant involved and the way it stands in the field. Millets are advised in moderate amounts because excessive consumption can lead to adverse effects as the cereals contain substances that interfere with the functioning of the thyroid gland. Eat Right Millet Challenge for Campus is an initiative to encourage millet-based food products, recipes, and their benefits to people at large. This challenge will promote the use of millet as part of a healthy and diverse diet through certified eat-right campuses.Millet is rich in dietary fiber, both soluble and insoluble. The insoluble fiber in millet is known as a “prebiotic,” who means it supports good bacteria in your digestive system. This type of fiber is also important for adding bulk to stools, which helps keep you regular and reduces your risk of colon cancer.Given the high nutrient content of millets, understanding their role in child growth would be instrumental in achieving sustainable nutritional security. With being rich sources of many vital nutrients, they have promising potential to combat nutritional deficiencies in third-world countries. Since millets are coarse grains, despite processing, they cannot match the taste and ease of cooking of conventional wheat or rice-based products. As a result, many enthusiastic customers abandon the product. The decline in millet cultivation was due to the increasing demand for other crops, such as wheat, oilseeds, and cotton. This change in agricultural practices had significant implications for Indian farmers, who had to adapt to the market's commercial demands. From a total output of 120 lakh tonnes three years ago, the cultivation of millets was expected to increase to 250 lakh tonnes by 2030. India's ambitious plan to increase millet cultivation, consumption, and export was good news for farmers. Millet is a collective term that includes several small-seeded grasses such as sorghum, pearl millet, finger millet, foxtail millet, and little millet. It is an important crop in Indian agriculture and society, providing food security, nutrition, cultural significance, livelihoods, and environmental sustainability.

I agree with Rana Hamza Shakil that competition from staple food: Rice and wheat are staple foods in India and are widely available, making it difficult for millets to compete in the market. Lack of Government Support: India has not provided enough support to promote the cultivation and consumption of millets, which has limited their growth. The millet processing machines available in India have a low recovery of 70-80% of grains and this becomes a challenge for the millet processors. Due to less efficiency, the output has more un-hulled and broken grains. Dehulling efficiency of millets is affected by the impeller speed.Poor infrastructure: India's transport infrastructure, particularly in rural areas, is often inadequate and poorly maintained. This can make it difficult to transport agricultural products to market in a timely and cost-effective manner. Millets are often more expensive than other staple grains, making them less accessible to low-income consumers. Addressing affordability through government subsidies or market interventions can increase consumption. Barriers to millet consumption: Low procurement: In May 2022, central stocks had 33 million tonnes of rice and 31 million tonnes of wheat, but only four lakh tonnes of nutri cereals. This shows very low levels of procurement. Declining area under cultivation: The decline in the area under millet cultivation. "Make Millets a part of your daily diet, for a healthy body and a healthy life!" "Make Millets a part of your daily diet, for a healthy body and a healthy life!""Switch to Millets, for a sustainable future and a healthier you!". Poor social status and inconvenience/ lack of traditional knowledge to prepare millet and lower shelf life of milled grains. Coinciding with the International Year of Millets 2023, during the G 20 meetings being held in the current year, millets are being promoted on a large scale through millet meals, millet melas and distribution of millet gift hampers. Drought, low soil fertility, Striga hermonthica, head miner, birds and downy mildew are the main factors. Socio-economic factors can also constrain pearl millet production. Pest and disease pressure is one of the main constraints to millet production. Millets are also highly nutritious, providing a range of vitamins and minerals, including iron, calcium, and B-vitamins. In recent years, there has been a growing interest in millets as a sustainable and healthy food source, leading to an increase in millet consumption across the world.