I am currently working on my dissertation and want to explore the role of competence as a mediator between the effect of colour of clothes on voting intention (focus on Western countries). Initially, I wanted to do a mediation analysis with colour (4 conditions) being the IV, competence the mediator (measured on a scale 1 - 9) and voting intention the DV (measured on a scale 1 - 7). However, as colour is a preset categorical variable I am looking for alternatives to mediation analysis. I am currently considering a one-way repeated-measures MANOVA but would be grateful for any suggestions and further help.
More details on the study design: I asked participants to rate "perceived competence" and "likelihood of voting for" using pictures of politicians wearing the four colours as stimuli.
Thank you in advance!
Very dubious hypothesis, likely to vary from country to country to a very great extent. Not all countries associate Red and Blue as do many western countries.
- Badges
- Science topic