Uzair Farukh Mughal

6 Questions 2 Answers 0 Followers

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How does Self congruence influence both Brand Engagement And brand evangelism among students of Higher education institutions?

How self congruence influence brand engagement and brand Evangelism?

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How is advertising skepticism negatively related to brand equity?

How advertising skepticism negatively influences or effects or decreases overall consumer based brand equity?

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Are there any uni-dimensional scales or items available to measure Ethical Consumption in luxury fashion brands?

I couldn't find Uni-dimensional scales to measure ethical consumption in luxury fashion brands. Kindly recommend or suggest any reference having such items or scales. Thanks

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Are there any Uni-Dimensional scales available for social media motivation?? Or simply motivations to use social media in context of luxury brand?

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What is advertising skepticism? How advertising skepticism mediates relationship between social media marketing and Consumer based brand Equity?

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Are there any Uni-Dimensional item Scales available for Social Media Marketing? kindly recommend me articles or item scales for Uni-dimensional SSM ?

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