Uzair Farukh Mughal

3 Questions 2 Answers 0 Followers

Questions related from Uzair Farukh Mughal

How is advertising skepticism negatively related to brand equity?

How advertising skepticism negatively influences or effects or decreases overall consumer based brand equity?

26 April 2021 9,924 3 View

Are there any Uni-Dimensional scales available for social media motivation?? Or simply motivations to use social media in context of luxury brand?

I'm looking for Uni-dimensional scales for measuring motivation towards using social media. Or simply social media motivation. In context of social media marketing and Luxury fashion Brand's brand...

14 December 2020 5,067 3 View

Are there any Uni-Dimensional item Scales available for Social Media Marketing? kindly recommend me articles or item scales for Uni-dimensional SSM ?

I couldn't find Social media marketing uni dimensional item scales. Kindly recommend or share with me articles having only uni dimensional measurement scales of Social media marketing to check its...

10 November 2020 8,919 3 View