12 Questions 21 Answers 0 Followers
Questions related from Mazhar Ali
These days there is a trend uploading working papers in Researcgate, SSRN and MPRA. Some publishers don't mind it but some journals reject papers because when find that 70 to 80% of submitted...
01 January 2020 5,299 3 View
If the reliability of a scale is between 0.50 and 0.60, what justification it could be supported with? If there are any references, please share.
10 October 2017 3,947 8 View
Some experts suggest to separate independent and dependent variables(s) to run factor analysis. My Question is if we have independent, dependent and mediating variables then whether we should...
09 September 2017 9,405 17 View
Consumer Decision making styles have been categorized on the basis of consumer characteristics, consumer typology and life style. I am confused between consumer typology and consumer...
07 July 2017 6,042 0 View
I have conducted exploratory factor analysis (EFA) before CFA. I am looking for academic justification of doing so. The scales which i have adapted to measure constructs had no reliability issue....
06 June 2017 4,311 7 View
PHD colloquium is a good platform of getting feedback from experts in respective fields.One apprehension regarding presenting PHD proposal is that "knowledge gap" identified in literature review...
04 April 2017 6,550 18 View
Normally high impact marketing journals publish research papers having some level of novelty.With reference to Marketing field, what are the chances that replication studies in a new environment...
12 December 2016 5,990 4 View
It is not easy to attend a conference Physically considering time and expenses.I want to know good quality marketing conferences having virtual presentation option. I have come across few but the...
12 December 2016 4,845 2 View
i am looking for most authentic and highly validated items of OCEAN Model
10 October 2016 8,560 1 View
Any research paper regarding "impact of brand consciousness on brand switching"
03 March 2016 7,010 2 View
I am looking for variables of measuring effectiveness of social media marketing and their scales.
09 September 2015 6,626 2 View
http://www.emeraldinsight.com/doi/abs/10.1108/02651330410568033 http://www.emeraldinsight.com/doi/abs/10.1108/07363760910927019 http://www.emeraldinsight.com/doi/abs/10.1108/13612021111112322
12 December 2014 2,764 0 View