Any research paper regarding "impact of brand consciousness on brand switching"
These 2 articles may help.
These papers may be helpful.
These days there is a trend uploading working papers in Researcgate, SSRN and MPRA. Some publishers don't mind it but some journals reject papers because when find that 70 to 80% of submitted...
31 December 2019 5,171 3 View
If the reliability of a scale is between 0.50 and 0.60, what justification it could be supported with? If there are any references, please share.
09 October 2017 3,852 8 View
Some experts suggest to separate independent and dependent variables(s) to run factor analysis. My Question is if we have independent, dependent and mediating variables then whether we should...
08 September 2017 9,297 17 View
Consumer Decision making styles have been categorized on the basis of consumer characteristics, consumer typology and life style. I am confused between consumer typology and consumer...
06 July 2017 5,948 0 View
I have conducted exploratory factor analysis (EFA) before CFA. I am looking for academic justification of doing so. The scales which i have adapted to measure constructs had no reliability issue....
05 June 2017 4,210 7 View
03 April 2017 6,458 18 View
Normally high impact marketing journals publish research papers having some level of novelty.With reference to Marketing field, what are the chances that replication studies in a new environment...
11 December 2016 5,905 4 View
It is not easy to attend a conference Physically considering time and expenses.I want to know good quality marketing conferences having virtual presentation option. I have come across few but the...
11 December 2016 4,761 2 View
09 October 2016 8,465 1 View
I am looking for variables of measuring effectiveness of social media marketing and their scales.
08 September 2015 6,538 2 View
Hi. Please tell me what guidelines should i need to follow for questionaries' type research work in India. It is not hospital based work, we are conduction basic institutional based qualitative...
03 March 2021 2,037 3 View
Hello all, I'm currently working on my undergraduate thesis and I'm having difficulties trying to access KLD Stats and Sustainalytics because my campus Airlangga University and apparently other...
02 March 2021 8,525 1 View
Hi everyone, I'm studying Marketing and I would like to write my PhD thesis on the topic of pricing. Any specific ideas?
02 March 2021 9,706 5 View
02 March 2021 3,060 3 View
02 March 2021 932 1 View
I have an issue with APA 7th in-text citation. II have two papers where the first three authors are the same, and the fourth is different. I am using the Mendeley desktop app, and automatically it...
02 March 2021 790 3 View
how to calculate BEHAVIOURAL REGULATION IN EXERCISE QUESTIONNAIRE BREQ 3 ,which contain 24 questions and each question has 5 answers (0- Strongly disagree , 1-disagree, 2- Neither agree nor...
02 March 2021 811 3 View
Dear network, I am looking for the LCA or LCI or at least the energy balances of the non woven fabrics process for my master project, in specific for natural fibers, yet I have found...
02 March 2021 9,662 1 View
So, I have been trying to run a pACYC PCR which will be used later on for a Gibson Assembly. However the PCR is not working. I have already tried gradient PCR and changing extension time; however...
02 March 2021 1,146 2 View
Please provide Book Title and author name
02 March 2021 9,059 3 View