Seasonality at tourism destinations is a problematic issue as during the low months, resources aren't used and destinations cannot generate enough revenue. How can this be combatted in order to develop a more sustainable future for destinations who face this problem?
Dear Cameron, please find attached an article which is close to your study. Moreover, try to find and download the following article:
Trends and seasonal variation of tourist demand in Spain: The role of rural tourism
Tourism Management Perspectives, Volume 16, Issue null, Pages 123-128
Vanesa F. Guzman-Parra, Cristina Quintana-García, Carlos A. Benavides-Velasco, Jose Roberto Vila-Oblitas
Best wishes!
The answer to this question is very subject to the details of the local attractions.
I have tourism experience in the Black Hills of South Dakota, home of Mount Rushmore. During the summer, tourists are usually families, often traveling with children.
But the "shoulder seasons" begin before school ends and extend after school resumes. Those travelers are more often somewhat older folks, who no loner have children at home.
In addition, the Black Hills also have winter sports, like skiing.
So you must understand who the travelers are likely to be, provide attractions of interest to them, and then communicate the opportunities to them.
Hi,
First, need to study the arrivals patterns of each market separately. When this is done, you will realise that seasonality of each market may be different from others. Consequently, you can promote in those markets to attract more tourists into the destination.
An interesting issue, I have supervised a thesis on (António Lopes de Almeida), who did a very sound literature review on the topic identifying distinct factos affecting seasonality (he wrote it in Portuguese and I hope he'll publish it soon in English, too). I also analysed the topic in my rural tourism research and agree to both previous comments that it depends both on the destination specifictity (nature, climate, activities available) and the market (purpose of trip, benefits sought, family lifecycle, age- senior market being more available all year long; families with children more conditioned, institutional constraints- eg.holiday agendas, but also social habits of taking holidays in a certain time of the year), with management of demand (market-portfolio) as important as management of supply (alternative activities- experience options).
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