Is the product writing his idea? Will it be those who wrote about architecture and its thinking, have overlooked its product, It is not clear and incomprehensible about the employers and the competent?

Yes ... necessarily, the answer is that architecture in its thought initially is incomprehensible to members of society (or the nation) at specific levels and in general, Against the inability to explain that it is not understood by the owners of the change, and lack of upgrading is the level of thinking and authorization of it.