IoT has taken off in various industries, changed the way we create and consume content. This technological revolution has increased consumer expectations of convenience and will impact most of the things we do in the future. when we talk about digital transformation in business, marketing operations will most likely be affected. looking at the recent evolution of user experience (UX), industry 4.0 is networking the entire industrial value chain and IoT provides insights into usage behaviour that has been considered as one of the most important future trend. I would recommend you to read philip kotler latest book - marketing 4.0 traditional to digital marketing

Of course, the IoT will provide a lot of product data, data that is on-time and more specific, now the producer can have more data on the consumption of a product, more data on its use, on the part of many consumers, the thing that was impossible to have without the technology of IoT, and very difficult to have by using polls and statistics that in large part is fraudulent

IoT has taken off in various industries, changed the way we create and consume content. This technological revolution has increased consumer expectations of convenience and will impact most of the things we do in the future. when we talk about digital transformation in business, marketing operations will most likely be affected. looking at the recent evolution of user experience (UX), industry 4.0 is networking the entire industrial value chain and IoT provides insights into usage behaviour that has been considered as one of the most important future trend. I would recommend you to read philip kotler latest book - marketing 4.0 traditional to digital marketing

More data, more questions, more human error! IoT is / has been OTT; hyped as the next big 'wow' but rather a wet firework for the time being. Most importantly, we need to move away from the North American research paradigm and see IoT in context. The onus is on scholars and practitioners to take into account sociomateriality and socio-technical systems. Kotler may get the kudos for 'marketing 4.0' but one size certainly does NOT fit all!

New technologies provide a high-definition film of resources and interactions over an extended period of time, offering information about both the structure and content of relationships. I did some research looking at actors as resource integrators, what leads to an evolved and scaling value concept of value-in-context. Data collected with IoT services could be a source for data needed to do social science that was so far too expensive or didn’t scale very well.

History of technological has clearly indicated that whenever the technology progresses it definitely impacts marketing strategies and business interests. For example with the advent of modern management sciences whole scenario of classical set ups changed can be here for illustration: Outsourcing and supply chain management . Similarly advancement of the Information Technology has changed the the whole scene. The direction of entrepreneurship had a big change over to information technology that also means the network over here. Thus my opinion is that marketing and business negotiations change with the advancement of technology to the Internet of Things

Hi Mohammad, Thank you for answering...

IOT is taking off in 2017 after long way of discussions about it in between the marketer’s community; the matter is how much the smart and rapid innovation in the technology sector is affecting businesses and specially its marketing department. The first and the wide interaction between the smart technology and marketing strategies was how such devices gave the consumer greater access to more data with more customized search engines in an innovated way and product recommendation. The concept applied of SEO systems allowed as well the companies to collect more and more data about the consumer interests from the demographic side allowed the success of more effective advertising with more data on every consumer stage and step of buying cycle. It’s not anymore about smart home, it is also now smart office and smart warehouse controlling inventory buy scanning through applications controlled automatically by tabs or other smart devices that companies in which implement such systems will free more their workers to work on more important tasks. On the other hand the remote work will be the new possibilities of the business world leaving behind the physical inventory with systems connect more wireless devices under one control that will increase productivity and improve the bottom line without forgetting the speed and accessibility that it IOT will provide for all business partners and stakeholders the future is that your partners, suppliers, and logistics all are connected together to serve your customer faster. In addition to the large scale of tasks which your business worker will accomplish faster, precision, and with greater efficiency. That will allow for wider scale of operations and allow your business expansion with more efficiency and productivity.