my phd thesis is about how IOT can change the strategies of business marketing & how affect on consumer behavior?
Who will be your sample, and where will you do your survey? for example on Internet or ???
Who will be your sample, and where will you do your survey? for example on Internet or ???
https://blog.rackspace.com/how-to-create-internet-of-things-marketing-strategy
with current technology, big data and analytics are contributing and improving marketing effectiveness by gaining greater insights to plan more relationship-driven strategies.. having said that, the ability of stakeholders in managing/get the most out of the data collected is still a critical success factor (CSF) that contribute to the marketing success or failure with IoT.. maybe you can explore more about the CSF in marketing campaigns/projects with iot
Hi Hussein, We recently did a paper on consumer trust and the IoT which maybe useful- reference is "Harwood, T and Garry, T., (2017), ‘Internet of Things: Understanding trust in techno-service systems’, Journal of Service Management, Vol. 28 Issue: 3, pp.442-475'- Good luck with your PhD
Hi Tony, thank you very much.It was very useful.Good luck...
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