Experiments are frequently used in media studies. According to a content analysis (Walter et al., 2018) of the Journal of Communication (one of the discipline's flagship journals) experiments have been the most frequently used method over the years (30%; in the 2010s, it was even 38%).
Walter, N., Cody, M. J., J Ball-Rokeach, S. J. (2018). The Ebb and Flow of Communication Research: Seven Decades of Publication Trends and Research Priorities, Journal of Communication, 68(2), 424–440. https://doi.org/10.1093/joc/jqx015
We often warn the dependence of empirical research on humans for fear that it will cause future effects on him because when we deal with humans, we deal with a mass of feelings and feelings that may be affected to the point of changing their behavior and outlook on life, and this may threaten the nature of his life and social relations and it is difficult to remove these influences from him Contrary to applied research in pharmacology and drugs that can remove the effect by stopping the drug
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